China
Sell wine online in China. Grow your business.
Why Asiavino
More than a wine catalogue.
Sell wine online
List your entire portfolio and receive order requests from private and trade buyers in the markets you serve. You confirm availability, take payment and arrange delivery.
Manage your customers
Use a free CRM to manage your private customers and B2B contacts in one place, alongside your wine business.
Run private wine sales
Create private sales for selected customers and trade buyers, with an offer tailored to your audience.
Organise wine events
Promote tastings, masterclasses and other wine events, with ticketing and QR code check-in.
Are you a wine brand or winery? Access your Merchant Studio
How it works
How distributors in China sell wine online on Asiavino
Claim or create your profile
Open a free Distributor Studio account, or claim the profile a brand has already created for your company.
Choose what you carry
Activate the brands and wines you distribute, or propose new ones with a technical sheet.
Set zones, prices and stock
Declare where you deliver, your prices and your stock, so buyers only ask for what you can supply.
Receive order requests
Buyers in this market send you order requests. You confirm them, take payment and deliver.
Free tools that come with the account
Run tastings and events with QR check-in at the door, keep your trade and private contacts in the CRM, and organise private sales for selected customers.
Pricing
A free account for wine distributors.
Paid event tickets: Asiavino retains an all-inclusive commission of 8% on ticket sales and covers the payment processing fees.
The market at a glance
- Currency
- Chinese Yuan (CNY)
- Minimum drinking age
- 18 years
Before you start
What to know before selling imported wine in China
A filing to sell prepackaged food
Selling food in China takes a food business licence, but a business that only sells prepackaged food, such as bottled wine, files with the local market regulation authority instead. A registered business files within five working days of starting to sell. Adding activities that need a licence, such as serving food, means obtaining it.
Filing as a food importer
A food importer files with the customs office where it is based. It keeps import and sales records for each product, and checks that its overseas exporters and producers control food safety risks and supply food that meets Chinese law and national food safety standards.
Selling wine online
Under the E-Commerce Law, a business selling online registers as a market entity, holds the licences or filings its trade requires, and shows its business licence and those licences on its home page, or a link to them, keeping them up to date.
Source: E-Commerce Law
No sale to anyone under 18
The Law on the Protection of Minors forbids selling alcohol to minors, meaning anyone under 18. Sellers of alcohol must display a notice that they do not sell to minors, and ask for proof of identity when they cannot tell whether a buyer is a minor.
Source: Law on the Protection of Minors
Sources checked on October 12, 2026.
General information, not legal advice: confirm your own obligations with the authorities named here.
Questions and answers
Do I need a licence to sell imported wine in China?
A business that only sells prepackaged food, such as bottled wine, files with the local market regulation authority rather than taking a food business licence; other food activities need the licence. Importing it yourself also means filing as a food importer with your local customs office. Provinces may add their own rules, so check with your local authority.
Can I sell wine online to buyers in China?
Yes, as a registered business with the filings your trade requires, shown on your home page as the E-Commerce Law asks, and never to anyone under 18. Order requests from Asiavino reach you as the seller, and you confirm them, take payment and deliver.
Does the Distributor Studio cost anything?
No. The distributor account is free: no subscription, no listing fees and no commission on wine sales.
Who sells the wine to the buyer?
You do. Asiavino does not sell alcohol: it transmits each order request to the licensed distributor, who confirms it, takes payment and delivers.
Can I choose the brands and wines I carry?
Yes. You activate only the wines you distribute, in the markets where your company is licensed, and you can propose wines that are not on Asiavino yet.
Who can join?
Wine importers and distributors. When you join, you confirm that your company holds every licence and registration its markets require, and Asiavino can verify them.