Macao SAR China
Sell wine online in Macao, China. Grow your business.
Why Asiavino
More than a wine catalogue.
Sell wine online
List your entire portfolio and receive order requests from private and trade buyers in the markets you serve. You confirm availability, take payment and arrange delivery.
Manage your customers
Use a free CRM to manage your private customers and B2B contacts in one place, alongside your wine business.
Run private wine sales
Create private sales for selected customers and trade buyers, with an offer tailored to your audience.
Organise wine events
Promote tastings, masterclasses and other wine events, with ticketing and QR code check-in.
Are you a wine brand or winery? Access your Merchant Studio
How it works
How distributors in Macao, China sell wine online on Asiavino
Claim or create your profile
Open a free Distributor Studio account, or claim the profile a brand has already created for your company.
Choose what you carry
Activate the brands and wines you distribute, or propose new ones with a technical sheet.
Set zones, prices and stock
Declare where you deliver, your prices and your stock, so buyers only ask for what you can supply.
Receive order requests
Buyers in this market send you order requests. You confirm them, take payment and deliver.
Free tools that come with the account
Run tastings and events with QR check-in at the door, keep your trade and private contacts in the CRM, and organise private sales for selected customers.
Pricing
A free account for wine distributors.
Paid event tickets: Asiavino retains an all-inclusive commission of 8% on ticket sales and covers the payment processing fees.
The market at a glance
- Currency
- Macanese Pataca (MOP)
- Minimum drinking age
- 18 years
Before you start
What to know before selling imported wine in Macao, China
An import declaration, a licence only from 30%
Goods outside the import table of the External Trade Law clear customs with a completed import declaration and the required documents on the day they are collected. The table names alcoholic beverages only at 30% alcohol by volume or more: these need an import licence from the Economic and Technological Development Bureau and bear consumption tax.
Source: Customs Service (Macao, China), Official Gazette (Macao, China), Chief Executive Despatch 209/2021, Economic and Technological Development Bureau (Macao, China)
No sale to anyone under 18
No one may sell or supply alcoholic beverages to anyone under 18. A seller in doubt about a buyer's age must ask for proof of identity, and a buyer who refuses is presumed to be under 18. Places that sell alcohol display a sign of at least 38 by 20 centimetres stating the prohibition.
Selling wine online or by post
Selling or supplying alcoholic beverages to anyone under 18 by any remote means, in particular the internet and post, is prohibited. A seller who sells remotely must have a mechanism that identifies the buyer's age, and must display the sign or warning stating the prohibition.
The alcohol content on the label
Every individually packaged alcoholic beverage sold or supplied must show its alcohol content, as a percentage by volume, clearly and prominently on its largest surface. Drinks served out of their packaging, or mixed from two or more drinks, must show that their alcohol content is above 1.2%.
Sources checked on October 12, 2026.
General information, not legal advice: confirm your own obligations with the authorities named here.
Questions and answers
Do I need an import licence to bring wine into Macao, China?
Not for wine below 30% alcohol by volume: it clears customs with an import declaration. Alcoholic beverages of 30% or more need an import licence from the Economic and Technological Development Bureau, applied for before import, and bear consumption tax at 10% of the import value plus MOP 20.00 per litre.
Can I sell wine online to buyers in Macao, China?
Yes, within the rules on minors: no remote sale to anyone under 18, a mechanism that identifies the buyer's age, and the sign or warning stating the prohibition. Order requests from Asiavino reach you as the seller, and you confirm them, check the buyer's age, take payment and deliver.
Does the Distributor Studio cost anything?
No. The distributor account is free: no subscription, no listing fees and no commission on wine sales.
Who sells the wine to the buyer?
You do. Asiavino does not sell alcohol: it transmits each order request to the licensed distributor, who confirms it, takes payment and delivers.
Can I choose the brands and wines I carry?
Yes. You activate only the wines you distribute, in the markets where your company is licensed, and you can propose wines that are not on Asiavino yet.
Who can join?
Wine importers and distributors. When you join, you confirm that your company holds every licence and registration its markets require, and Asiavino can verify them.