India
Sell wine in India. Grow your business.
Why Asiavino
More than a wine catalogue.
Sell wine online
List your entire portfolio and receive order requests from private and trade buyers in the markets you serve. You confirm availability, take payment and arrange delivery.
Manage your customers
Use a free CRM to manage your private customers and B2B contacts in one place, alongside your wine business.
Run private wine sales
Create private sales for selected customers and trade buyers, with an offer tailored to your audience.
Organise wine events
Promote tastings, masterclasses and other wine events, with ticketing and QR code check-in.
Are you a wine brand or winery? Access your Merchant Studio
How it works
How distributors in India sell wine with Asiavino
Claim or create your profile
Open a free Distributor Studio account, or claim the profile a brand has already created for your company.
Choose what you carry
Activate the brands and wines you distribute, or propose new ones with a technical sheet.
Set zones, prices and stock
Declare where you deliver, your prices and your stock, so buyers only ask for what you can supply.
Receive order requests
Buyers in this market send you order requests. You confirm them, take payment and deliver.
Free tools that come with the account
Run tastings and events with QR check-in at the door, keep your trade and private contacts in the CRM, and organise private sales for selected customers.
Pricing
A free account for wine distributors.
Paid event tickets: Asiavino retains an all-inclusive commission of 8% on ticket sales and covers the payment processing fees.
The market at a glance
- Currency
- Indian Rupee (INR)
- Minimum drinking age
- 21 years
Before you start
What to know before selling imported wine in India
An IEC and an FSSAI import licence
Importing wine takes an Importer-Exporter Code from the Directorate General of Foreign Trade, which asks for a PAN, a bank account in the firm's name and a valid address, and an import licence from the FSSAI's Central Licensing Authority. If the IEC is suspended, cancelled or revoked, the FSSAI import licence is deemed cancelled.
Source: Directorate General of Foreign Trade, Food Safety and Standards Authority of India, Food Imports Manual
A licence from each state where you sell
Under the Constitution of India, the production, possession, transport, purchase and sale of intoxicating liquors are matters for the states, and the states tax the sale of alcoholic liquor. The licence to sell wine therefore comes under the law of the state where you sell, and the licences, taxes and conditions differ from one state to another.
Online sale, delivery and age, state by state
Because the sale of liquor is a state matter, whether wine may be sold online or delivered to the buyer, and the minimum age to buy it, are set by the law of each state and are not the same everywhere. Check the rules of each state where you accept order requests before you deliver.
Food import clearance
Customs refers each food consignment to the FSSAI through its Food Import Clearance System for inspection and sampling, and the wine is released on a no objection certificate. For alcoholic beverages above 10% alcohol with no expiry date, that certificate is valid for 300 days. Labelling defects can be corrected in the bonded warehouse, except the batch, the dates and the country of origin.
Source: Food Safety and Standards Authority of India, Food Imports Manual
Sources checked on October 12, 2026.
General information, not legal advice: confirm your own obligations with the authorities named here.
Questions and answers
Which licences do I need to sell imported wine in India?
To import, an Importer-Exporter Code from the Directorate General of Foreign Trade and an import licence from the FSSAI. To sell, the licences required under the law of each state where you sell: the state's authority confirms which one fits your trade.
Can I sell wine online to buyers in India?
Only where the law of the state allows it, and on the conditions it sets, since the sale and delivery of liquor are state matters. Order requests from Asiavino reach you as the licensed seller, and you confirm them, take payment and deliver within the rules of your state.
Does the Distributor Studio cost anything?
No. The distributor account is free: no subscription, no listing fees and no commission on wine sales.
Who sells the wine to the buyer?
You do. Asiavino does not sell alcohol: it transmits each order request to the licensed distributor, who confirms it, takes payment and delivers.
Can I choose the brands and wines I carry?
Yes. You activate only the wines you distribute, in the markets where your company is licensed, and you can propose wines that are not on Asiavino yet.
Who can join?
Wine importers and distributors. When you join, you confirm that your company holds every licence and registration its markets require, and Asiavino can verify them.