Indonesia
Sell wine in Indonesia. Grow your business.
Why Asiavino
More than a wine catalogue.
Sell wine online
List your entire portfolio and receive order requests from private and trade buyers in the markets you serve. You confirm availability, take payment and arrange delivery.
Manage your customers
Use a free CRM to manage your private customers and B2B contacts in one place, alongside your wine business.
Run private wine sales
Create private sales for selected customers and trade buyers, with an offer tailored to your audience.
Organise wine events
Promote tastings, masterclasses and other wine events, with ticketing and QR code check-in.
Are you a wine brand or winery? Access your Merchant Studio
How it works
How distributors in Indonesia work with Asiavino
Claim or create your profile
Open a free Distributor Studio account, or claim the profile a brand has already created for your company.
Choose what you carry
Activate the brands and wines you distribute, or propose new ones with a technical sheet.
Set zones, prices and stock
Declare where you deliver, your prices and your stock, so buyers only ask for what you can supply.
Receive order requests
Buyers in this market send you order requests. You confirm them, take payment and deliver.
Free tools that come with the account
Run tastings and events with QR check-in at the door, keep your trade and private contacts in the CRM, and organise private sales for selected customers.
Pricing
A free account for wine distributors.
Paid event tickets: Asiavino retains an all-inclusive commission of 8% on ticket sales and covers the payment processing fees.
The market at a glance
- Currency
- Indonesian Rupiah (IDR)
- Minimum drinking age
- 21 years
Before you start
What to know before selling imported wine in Indonesia
Import status and a yearly import approval
Importing alcoholic beverages takes a registered importer status and an import approval from the Ministry of Trade, both held before the goods arrive, and wine for sale in Indonesia is imported only by a general importer. The approval lasts up to one calendar year and comes with a distribution plan naming the distributors the importer has appointed.
A set distribution chain
Under the Ministry of Trade's alcoholic beverages regulation, the importer supplies the distributors it appoints, who supply sub-distributors, retailers and direct sellers, and importers and distributors may not sell directly to consumers. Drinks for consumption on the spot are sold in hotels, restaurants and bars, and in other places set by the regional heads.
Excise registration and excise duty
Under the Excise Law, importers, distributors and retail outlets of excisable goods each need an excise registration number. Imported drinks of more than 5% and up to 20% alcohol carry Rp53,000 per litre, and those of more than 20% and up to 55% Rp152,000 per litre, under the rates in force since 1 January 2024.
Source: Ministry of Finance, Excise Law, Ministry of Finance, excise tariff regulation
A BPOM registration for each wine
Every processed food imported for sale in retail packaging must be registered with the Food and Drug Supervisory Agency (BPOM), under a number that begins "BPOM RI ML", valid for five years and renewable. A wine brought in by a different importer is registered separately, and its label carries the importer's name and address in Indonesian.
Source: Food and Drug Supervisory Agency (BPOM), food registration, Food and Drug Supervisory Agency (BPOM), food labelling regulation
No sale to anyone under 21
Alcoholic beverages may be sold only to consumers aged 21 or over, who show an identity card to the seller. Every bottle's label also warns that people under 21 and pregnant women must not drink it.
Source: Ministry of Trade, alcoholic beverages regulation, Food and Drug Supervisory Agency (BPOM), food labelling regulation
Sources checked on October 12, 2026.
General information, not legal advice: confirm your own obligations with the authorities named here.
Questions and answers
Which licences do I need to sell imported wine in Indonesia?
To import, a registered importer status and an import approval from the Ministry of Trade, as a general importer. To distribute, a business licence as a distributor of alcoholic beverages and an appointment in the importer's distribution plan. Importers, distributors and retail outlets each need an excise registration number, and each wine needs a BPOM registration.
Can I sell wine online to buyers in Indonesia?
The official texts read for this page set no licence for selling wine online, and they limit who sells to consumers, where, and to whom: buyers aged 21 or over with an identity card. Confirm with the Ministry of Trade and your local government before you sell online. Order requests from Asiavino reach you as the licensed seller: you confirm them, take payment and deliver, within the rules that apply to you.
Does the Distributor Studio cost anything?
No. The distributor account is free: no subscription, no listing fees and no commission on wine sales.
Who sells the wine to the buyer?
You do. Asiavino does not sell alcohol: it transmits each order request to the licensed distributor, who confirms it, takes payment and delivers.
Can I choose the brands and wines I carry?
Yes. You activate only the wines you distribute, in the markets where your company is licensed, and you can propose wines that are not on Asiavino yet.
Who can join?
Wine importers and distributors. When you join, you confirm that your company holds every licence and registration its markets require, and Asiavino can verify them.